Today, we are excited to welcome Markey Read, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Markey shares a formula we can use to ensure our pricing reflects our true value. Welcome, Markey! 

"How much should I charge for my workshops, coaching programs, books, and services?"
 
If you’ve asked yourself this question—more than once—you’re not alone. In fact, it might be the most common (and emotionally loaded) question I hear from women entrepreneurs.
 
For many, it’s not just about pricing—it’s about self-worth, imposter syndrome, and the fear of hearing no. We second-guess ourselves, worry about losing clients, and discount our magic before we’ve even offered it.
 
The short answer? You can charge whatever you want.
The better answer? You can charge what you’re truly W.O.R.T.H.—once you learn to price with confidence and attract clients who value you.
 
But how do you get there? After working with thousands of women entrepreneurs, I saw the same struggles pop up over and over—uncertainty about pricing, hesitation around sales, and offers that didn’t reflect the real magic of their work.
 
I didn’t always know how to price confidently either—early in my business, I gave away too much, undercharged, and overdelivered. That’s part of what led me to develop the W.O.R.T.H. Method—a clear, empowering path to help you price with clarity, confidence, and ease.
 
It’s more than just a pricing formula. It’s a mindset shift—a way to reshape how you value your work, structure your services, and speak to the people who are ready to pay you what you’re worth.
 
Pricing isn’t just about numbers—it’s about alignment, confidence, and clarity. When you build your business around your W.O.R.T.H., you don’t just make more money—you create more impact, more ease, and more joy.
 
Let’s break it down.
 
W – WHO Are Your People?

Before you price anything, you need to deeply understand who you’re serving. Not just demographically, but energetically, emotionally, and strategically. What keeps them up at night? What do they crave? What kind of transformation are they desperately hoping for?
 
Take a look at your favorite clients—the ones who light you up and make you say, “More of this, please!” Why did they come to you? What were they stuck on? What changed for them as a result of working with you?
 
Your pricing will only resonate when it’s crafted for the right people. So, get curious. Ask your clients what they needed when they found you. Interview them. Invite them to share what made them say “yes.”
 
When you know your WHO, pricing becomes less about guessing—and more about aligning.
 
O – Craft Irresistible OFFERS

The secret to successful pricing? Don’t just sell services. Sell solutions.
Your offers should speak directly to your clients’ hearts and help them overcome the specific challenges standing between them and their goals. Think of your services as a progression—from first hello to full-on transformation.
 
Offer a mix of:
Introductory Options: These are your low-barrier, “try-it-out” offers—webinars, audits, mini-sessions. They build trust and spark curiosity.

Core Programs: These are your bread-and-butter offerings—multi-session coaching, group programs, online courses. They create meaningful progress.

Premium Experiences: This is where your deepest work lives—VIP days, retreats, private mentorships. Clients who are ready will want to go big.
 
Most importantly, structure your offers intentionally. Each one should lead naturally to the next step. Your pricing is not just a number—it’s an invitation into a journey with you.
 
R – Deliver Tangible RESULTS

Your pricing only sticks if it’s backed by results. What happens for people when they work with you? What breakthroughs do they experience? What do they say they gained—emotionally, financially, professionally?
 
Map your services to outcomes:
1. Entry-level offers should give your clients a quick win or a moment of clarity.
2. Core offers should create measurable progress or a shift in mindset or systems.
3. Premium offers should deliver transformation—and that transformation should be visible, nameable, and valuable.
 
Here’s the truth: People don’t pay for information. They pay for results. So, make those results front and center in your messaging—and your pricing.
 
And don’t be shy. Ask for testimonials. Collect stories. Document successes. These are your proof points—and your best marketing assets.
 
Take Tino, for example.
 As a seasoned consultant and community leader, they already knew how to speak about their work—but during our time together, we uncovered subtle gaps in how they positioned and priced their services. Once we clarified their messaging and created a more compelling proposal structure, they felt empowered to approach clients with renewed confidence and clarity.

One of the biggest shifts was learning to start with deeper client engagement before presenting a proposal. This allowed them to tailor their services more effectively—and stand firmly behind their pricing, even under pressure to lower it.

As they put it, “I now feel empowered to present far clearer, more compelling proposals... I’m in a stronger position to sell my services and get the compensation I deserve.”

This kind of transformation is what real pricing power looks like—it’s not just about numbers, it’s about owning your value, showing up with authority, and saying yes to the right clients at the right level.
 
T – Use Savvy TECHNIQUES to Price Like a Pro

Pricing isn't one-size-fits-all. And it’s definitely not just about time spent. (Spoiler: Your clients don’t care how long it takes you—they care what they walk away with.)
 
Use these techniques to refine your approach:
Value-based pricing: Consider the outcome, not just the input. What’s it worth to your client to solve that problem or make that shift?
Tiered pricing: Make space for clients at different levels of readiness. Not everyone will start at the top—but many will work their way there.
Customer journey mapping: Know the steps your clients tend to take and design your pricing and offers to match. When it’s easy to say yes, people do.
 
And here’s a mindset shift that changes everything: Your pricing is not a test of your worthiness. It’s a reflection of the value you offer. Big difference.
 
H – HARNESS Your Sales Power

Selling doesn’t have to feel like “selling.”
 
When you’ve got the WHO, the OFFERS, the RESULTS, and the TECHNIQUES dialed in, the sales conversation becomes a natural next step. It’s not a pitch—it’s an invitation.
Start thinking of sales as storytelling. Share the journey you take clients on. Paint a picture of what’s possible. Help them see themselves inside that transformation—and make it easy for them to say yes.
 
Remember: You’re not convincing anyone. You’re connecting with the right people at the right time with the right offer.
 
That’s integrity. That’s leadership. That’s impact.
 
Putting It All Together: You’re W.O.R.T.H. It!t

When you build your business around your W.O.R.T.H.—your ideal clients, aligned offers, tangible results, smart pricing techniques, and authentic sales—you stop chasing, undercharging, and second-guessing.
 
You start leading.
 
Your confidence grows. Your income increases. Your business finally feels like yours again.
 
Action Step: Map Your Customer Journey
1. Start by mapping out how your clients find you, how they engage with you, and how they grow with you. Identify:
2. Entry points: What’s their first step?
3. Core milestones: What does transformation look like at each level?
4. Upsell opportunities: Where might they need more depth, more time, or more support?

Use this journey to refine your offers—and the pricing that matches them.

Final Words of Wisdom; 
You’re not just selling a product or service
You’re offering a pathway.
You’re not just charging for your time.
You’re being paid for your impact.
And that impact? It’s priceless.

If you want to know what you’re truly W.O.R.T.H.:
Clarify your WHO
Create magnetic OFFERS
Focus on client RESULTS
Use strategic pricing TECHNIQUES
And HARNESS your authentic sales voice

You are worth every penny.
Now it’s time to own it.

If you’re ready to step into your power, claim your value, and finally get paid what you’re worth—let’s go.

Markey Read is a business strategist & pricing expert who guides women solopreneurs from expert to CEO. With over 30 years of experience, she specializes in aligning inspiration with practical strategies to create a business that you love and loves you in return. Connect with her here.

Want to learn more about How to Get Paid What You’re W.O.R.T.H.? Download Markey's Own Your Value Workbook. 


PSC page: https://www.ewomennetwork.com/premier-success-coaches/markey-read-165574

Link to her freebie: https://form.mrgrp-us.com/worth-workbooks-6787 

Want more advice on how to grow your business?  Join eWomenNetwork, the #1 Business Community for Women Entrepreneurs, and learn how to grow your business with the support of like-minded women!